Physical bookstores become city cultural landmarks

Buenos Aires, the capital of Argentina, was awarded the title of “book capital of the world” in 2011. It is full of strong cultural tradition and flavor. People say there’s no need to look for books in Buenos Aires because they’re everywhere. Avila bookstore is located on a busy street corner in the old city of Bushi. There is a small wooden door between the two glass windows. Above the wooden door is the sign of “Avila bookstore”. On the more prominent position is another name “College Bookstore”. This seemingly inconspicuous bookstore, founded in 1785, is the oldest bookstore in Argentina.

When the bookstore was established, it was called “College Bookstore” because it was close to the Royal College of San Carlos. In the 1860s, the Royal College of San Carlos was renamed the National College of Buenos Aires. It is one of the most famous schools in Latin America. Perhaps because it is close to this famous university, many scholars and politicians patronize the bookstore, including Argentinian literary giant Borges. In the 1980s, bookstores were in trouble and faced with the risk of going out of business. In 1994, Miguel Avila, an Argentine bookseller, acquired the bookstore, retaining its traditional architectural style, and named it “Avila bookstore” by his surname.

Today, the bookstore has become a national historic site. There is not much space in the bookstore. Several old bookshelves are full of old books. In Avila’s view, the cultural gene given by history is the basis for the continuation of bookstore life. “Academy Bookstore” once sold Argentina’s first newspaper, and now it also displays a large number of history, philosophy, literature, drama books, including many first issues and out of print. In addition, the bookstore also has many university and research association publications franchise.

With the rapid development of e-commerce economy, Avila admitted that physical bookstores have indeed suffered a great impact, “but we have a long history, rich books and loyal customers.”. Avila explained that in the field of history and literature, bookstores have many exclusive materials, many professional readers prefer it, and teachers and students from surrounding universities are also frequent visitors here.

During the period of epidemic prevention and control, bookstores were closed, but telephone ordering business was retained and delivery service was opened. Avila said the bookstore has a close relationship with readers. During this period, the reading volume of the readers in the surrounding communities increased significantly. Although the total turnover of the bookstore decreased, it was still able to maintain its operation. Now the bookstore has reopened. Through increasing the promotion efforts and launching pre purchase cards and other activities, the turnover of the bookstore is gradually increasing.

Avila bookstore has a long history and excellent strength. Its value is not only to sell books, but also to preserve history and culture. In this book capital of the world, people who go to bookstores to buy books are also experiencing the style of the city and the precipitation of history. As an introduction to Avila Bookstore said, this is a quiet place on the busy streets of Buenos Aires, so that readers can indulge in books.

(from Buenos Aires)

Lelo bookstore, Portugal

Book sales driven by ticket deduction

Our correspondent in Spain Jiang Bo

The unique spiral wooden steps, the gorgeous painted glass ceiling, the towering bookshelves full of books Located in Porto, Portugal, Lelo Bookstore integrates literature and art, and has been repeatedly rated as one of the “most beautiful bookstores in the world” by the media.

Lelo bookstore was officially opened in January 1906. It is one of the oldest bookstores in Porto. Since its completion, it has become the pride of Porto citizens and a local cultural landmark for its unique design. The increasing popularity has also brought new problems to the operation of bookstores. Many visitors to the store just punch in and take photos instead of buying books. At the same time, the excessive flow of people in the store also seriously affects the book purchasing experience, leading to the gradual loss of customers and the decline of the bookstore operation.

In order to get rid of the business difficulties, since July 2015, Lelo Bookstore began to collect tickets from tourists. Visitors need to spend 5 euro to buy tickets. If they buy books in the bookstore, the tickets can be deducted from the book money. Bookstore operators believe that this measure can effectively keep the number of tourists within a reasonable range, and the ticket income can also be used for the daily maintenance of bookstores and various cultural activities. At the same time, ticket deduction and other measures also help to turn tourists into customers and drive the growth of book sales. The bookstore also launched a membership card activity, and the annual fee of 30 Euros can also be deducted from the book money. Members can enter the store and participate in all kinds of activities held in the store free of charge at any time. Since the implementation of the ticket policy for more than five years, the annual sales volume of books in the store has increased from 600000 to 700000, with an average of 1900 books sold every day.











本报驻阿根廷记者 姚明峰










本报驻西班牙记者 姜 波










本报驻日本记者 刘军国









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